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Line 32 in /mnt/sdb/www/clients/client4/web21/web/poll/db/include/class_mysql.php IceColdOne | Beer Database - Ukrainian - InBevUkraine - ChernigivskeFitness+
Alcohol Content : This is considered a "Non Alcoholic" product.
Chernigivske is the brand of the Ukrainian national pride, preferred by consumers as a "True Ukrainian Quality" beer. Chernigivske stands for self-confidence and respect, true friendship and cooperation, power and competence.
The brand connects with its consumers using the strongest National Pride Icons: the National Independence Day, the Klitschko brothers, the world's famous Ukrainian boxers, and the National Olympic Team of Ukraine. "Bonding of achievers" is a key value of Chernigivske. Music and sports connection makes the brand values close to consumer's everyday life and widens brand appeal to consumers of different age, gender and lifestyles. The brand's essence is "Krasche Razom!" meaning "Come Together!" in Ukrainian. Chernigivske, a classic lager, is the most popular Ukrainian beer thanks to its innovative character.
Chernigivske Fitness+ is a non-alcohol beer boasting a unique vitamin-vegetable assortment: B1, B2, B6, PP, C, as well as herbal extracts. It is available in 0.5-L cans with a sporty look. The can protects this natural product from sun and air. In addition to it, the can is unbreakable, can be chilled easily and keeps its optimum temperature for a long time. Chernigivske Fitness+ is targeted at active and athletic people. The name 'Fitness' stands for the 'active-sporting' positioning of the new product, while the '+' represents the unique combination of vitamins. The marketing strategy of this new brand goes hand in hand with the Chernigivske® image, which is strongly associated with Ukraine's best achievements and national pride.
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