  | No Votes Yet | |
InBev (Brazil)
Head Office: Brazil Website: None known at this time
Caracu
Launched in 1899, Caracu is Brazil's only stout beer. Caracu's strong brand personality is supported by an extraordinary liquid, with full-bodied flavor and a hypnotizing roasted malt aroma
Caracu has a unique characteristic within the beer market: the liquid is not fully filtered and contains yeast. It is not uncommon to see consumers mixing the beer with eggs and drinking the mix in the morning to start the day with energy.
To support this differentiating personality, all brand communication (including beer labels and cans) is represented by Caracu's strong emblematic bull and creative taglines, such as "For those who don't drink honey, but instead chew bees" or "If you can't handle it, then order milk!". |
